The best salespeople, often referred to as “A” salespeople, are individuals who enjoy selling and maintaining customer relationships, are competitive, and know how to make money for their companies.
But where do the best salespeople come from? Sometimes they are stolen from vendors (shameful, but true), customers, and/or competitors. And while these employees some times bring relationships with them—which is appealing at first glance—more often than not the fact remains that if they were not loyal to the companies they left, they are probably not going to be loyal to the new company, either.
The concept is referred to as a “treadmill” because the action is continually repeating itself, with the successors/movers described as “retreads.” Think about it: Do you really want to rely on retreads to drive your company’s sales?