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Promotional Planning

Positive, Persuasive Promotional Planning

14 January

With every new year comes new challenges. One challenge every business faces is how to plan for promotions, or if they should plan any promotions in the first place! While you may think you cannot afford to do promotions, EDC’s Cheryl Stomps explains otherwise in this month’s issue of tED Magazine.

The key to a successful promotion is to be not only intentional about developing a strategic plan with a wide range of objectives—including increased sales, product acceptance, education, brand equity, corporate image, positioning, or competitive retaliations—but also aware that promotions are not one size fits all.

Read more about positive, persuasive promotional planning including:

  • Innovative Technology
  • Print Pieces
  • Personal Selling
  • Integrated Marketing

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